Image source: http://img.over-blog.com/600x400/0/51/65/79/TF1-16/Teleshopping-va-plus-loin.jpg
I know many of you buy products online, but how many of you have bought things via teleshopping? I have many channels in my Time Warner Cable connection that telecasts various deals for products. There are many advantages of buying a product through teleshopping instead of online. But, before I get into the advantages of teleshopping over online shopping, I must stress on the fact that the connection that you have at home should have a great picture and sound quality. This would give a clear idea on the product that you are about to buy. If you notice, when a product is being sold through television, the marketers have a program dedicated solely for the particular product. First, they showcase the product, talk about the features or the different parts and finally on the advantages of the product. These programs usually go on for an hour and they dont end up in thirty seconds like the advertisements. By the end of the program, you would have a complete knowledge about the product even if you did not have any idea about it before. I was watching a program where they were marketing a vegetable cutter. You can cut anything with it (cheese, shallots, etc.) and at any shape (slices, cubes, etc.). They made an excellent Caesar salad in a matter of minutes and without touching the knives! Though I have seen these products in the super markets, I was not very interested in buying them. I thought that they were fancy kitchen equipment that can be used to decorate the kitchen rather than having any use. But when I saw the things that can be done with it, I was amazed. It actually saves up a lot of cooking time. So the biggest advantage with teleshopping is that you get to see an in-detailed demonstration of the product. They talk about every part of the product to give an idea about the features that are available. Then they show how the product can be used and the various ways in which it can be put to use. This gives us an idea about the usage of the product. Similar to the experience that I had with the cutter, there are many of us who are not aware about the advantages or uses of many products. We just assume that the product does not have any use. These demonstrations help us to understand the product better. The marketers take time in providing detailed information for us and take a minimum of 10 or 15 minutes to explain about the product. You would be able to gauge the size of the product. Often online shopping websites provide an enlarged version of the product. But when it comes home, it would be smaller than what you expected. They would provide the measurement of the product, but how many of us take the pains to calculate the measurement? The product details given are usually insufficient. This is not the case with teleshopping. As a customer, you would be aware about the size and the other details of the product that you are about to buy. The products that are usually sold though television often make a great buy as they have some pretty good offers. They either have a good discount or come with great deals. The goods that are bought through television are delivered home directly. If any installation is required, then it is done completely by the marketers of the product. You would not have any problems in using the product that you have bought as you would have seen an in-detailed demonstration on the television
Samantha Kirk is a freelance writer and an active blogger. She enjoys writing on marketing related topics. In this article, she has written about the advantages of shopping on TV which can be connected through providers like Time Warner Cable.
